Essex, United Kingdom
“Selling Web 2.0 to Senior Management”
Terry is an independent educational technology consultant with experience of bringing about cultural change throughout local authorities (equivalent to USA school districts) and in schools. He also tries to spread practical advice about managing educational technology and using it in the classroom through his website and blog at http://www.terry-freedman.org.uk./
Colleagues may also be interested in the ebook Coming of Age: An Introduction to the NEW Worldwide Web. The first edition is available at http://www.ictineducation.org/db/web2. The second edition features Sheryl, Darren, Wes and a number of other people you’ve met during this conference. Keep track of progress at http://web2booklet.blogspot.com/
Terry’s view is that at some point it is going to be necessary to ‘sell’ Web 2.0 to the school’s management/administration. This may be from the outset, or it may be subsequently, in order to expand and embed its use into normal practice, eg in order to ensure equal opportunities in terms of access and experience. The purpose of his presentation is to look at the most common obstacles to the implementation of Web 2.0 tools like blogging, and how to address them. The presentation will equip delegates with the following knowledge:
– The seven general principles of presenting new ideas
– Objection analysis
– The four main areas of concern usually expressed, and how to deal with them.
– Seven proactive things you can do to get the management (or other influential people) on your side.
– Four reasons why a supportive management is not always a good thing.
– Four tactics to get a supportive administration or leadership team working with you rather than against you.
– Three things to do if blogging etc has already been banned.
The presentation takes the form of a podcast and an accompanying PDF which goes into much more detail.